Using Sport to Market your School

With Neil Rollings

Dates & Venues

Friday, 22 June 2012
Hilton Hotel, Newbury North

Prices

£139 (+VAT)

Course runs from 10.00am - 3.30pm. Course includes lunch and notes

Tutors

Neil Rollings

Neil Rollings was Director of Sport in HMC schools for 21 years. He is an Independent Schools Inspector and Associate Consultant with Independent Professional Development. He advises independent schools in Britain and abroad on all aspects of sport, including marketing and recruitment.

This is a popular course for Directors of Sport, Marketing Directors and all involved in the recruitment of pupils to schools.

Sports provision is an important part of the promotion of all schools. This course looks at creating appeal to all types of parents. It considers specific strategies and initiatives to recruit pupils of all abilities, including those with talent in sport. The positioning of sport within promotional literature and websites will be carefully considered

  • Getting the basics right
  • Establishing the product
  • Market positioning
  • Defining targets
  • Using statistics to advantage
  • Identifying potential markets
  • Analysing competitors
  • Creating the right marketing material
  • Building positive partnerships
  • Devising and operating promotional events
  • Making the website count
  • Working with feeder schools